How long will it take to get results?
This is a quick way to weed out an SEO agency that’s just saying what they think you want to hear. A poorly run SEO agency will usually make promises and tell you that you’ll be on the first page of Google within a month. As much as we’d love for this to be true, it’s not always how it works. It’s far better to hear the truthful answer: it’s impossible to predict, but we’ve got a strategy that’s built around your business and your website as it stands.
How do you go about link building?
Link building is a contentious issue in the world of SEO. Having links to your site is incredibly important, but low-quality SEO practitioners often cut corners here. As a result, you’re far more likely to see penalties from low quality links than a high ranking. Saying they don’t practice this at all is either a mistake or a lie. The best answer is to find industry relevant websites and to find links through trusted sources or outreach.
How much input do you need from us?
This questions doesn’t have so much of a right or wrong answer – it’s simply whether they’re going to be working in a way that suits you. At Zinc, we will sometimes ask for input to gain access to your site and make changes, request sign-off on content, and suggest a monthly meeting so you’re in the loop. Some agencies will ask you to write your own content, some will prefer to be left to it and you’ll only hear from them every now and then. If you know what to expect, you’ll know if the agency is a good fit for you.