‘Everything is online these days – why waste time with traditional marketing?’
There’s a reason that Zinc is a full service agency. Our phone is always ringing for digital marketing or website build enquiries, but our clients don’t always realise that the most successful campaigns don’t begin with a new site or a great campaign. Step one is always your brand.
Branding is more than a name and a logo. It’s something tangible, the soul of your business and the way that your customers relate and connect to it. It’s who you are, and deserves the time and effort to create a perfect branding that reflects your personality, embodies your values and offers a strong foundation for your future marketing endeavours. Without this start, every campaign you send and person you connect with isn’t fulfilling the potential it could.
In the digital age, your customers are being constantly bombarded with information. Every day they scroll through a minefield of shareable content, targeted advertising, clickbait blogs and alarmist headlines. The ever-changing landscape is creating an audience that’s always adapting to change and processing new information. The one thing that remains constant throughout all of this is branding.
With a strong identity, you have a powerful weapon in your arsenal. You’re able to gain a competitive advantage over others in your industry: