In the world of SEO, it’s an accepted reality that you’re playing a game that you don’t know all the rules to. Google is notoriously quiet about the algorithms it uses and the rules that are in place. For Bing, however, it is a different story. There is far more transparency about the algorithms that are in place and the
Bing is the default search engine on Windows machines and Internet Explorer browsers. Many people, especially those in higher age demographics or in workplaces, don’t bother to amend their defaults to a different browser, and will use Bing on a daily basis due to the ease of use it offers.
Bing and Yahoo use the same algorithms, and therefore an SEO strategy for one will be just as effective as the other. A strategy that considers Bing as well as Google will ensure that you are performing well on not only one of the leading search engines, but three of them.