We are your digital performance experts

Overview Image

Overview

Digital Performance is everything that makes your online presence engaging and more than a simple website. It’s what Zinc is built on; the data, facts and figures that tell us exactly how your target audience is behaving, and how we should be selling to them.

There is a wealth of information that can improve your digital performance hidden within your site. With the expertise of our digital performance team, you’ll have analytics to inform your decisions, conversion rate optimisation to refine your interaction process, and audits to ensure that the build and hosting of your site is working in your favour.

Overview Image

Advanced analytics

Google Analytics is one of the most important tools to any site owner. Here, you’re able to see the behaviour of your site visitors. You’ll know how many people found your site, how they found you, and what devices they’re using to view your website.

Advanced analytics takes the evaluation to the next level. More than just traffic data, we can see exactly where customers go, how many reach the targeted pages and how many get in touch. With this information on your side, you can begin to understand what the customer journey is, and anything you need to change to improve it.

Overview Image

Improvements by design

Conversion Rate Optimisation is one of the most effective ways to improve your digital performance. It uses a variety of techniques to analyse your visitor behaviour and show the differences that a small change can make to your results.

We use A/B testing and Heat/Click maps with our CRO clients. Click maps enable us to see where the site visitors are clicking, and more importantly what’s being ignored. A/B testing divides your site visitors into two and tests the results of a small change such as a colour or call to action. These practices help refine your site into a streamlined conversion process.

Overview Image

Diving deep

Your website is hiding some vital information, and our experts can help you find it. With our extensive auditing suite, we can supply you with unprecedented insight into your site. From page speed to server activity, the build and the content, we’ll be able to tell you exactly how your site is performing in every area.

With the power of data behind you, you’re able to see your website in full. You’ll know what slows you down, what stops a customer, and what needs to be done to see results.

Get your FREE Digital Performance audit today!

Find out where your business is losing customers with a full site analytics

Claim your FREE digital performance audit

You’re in good company

Just a few of the great companies our Digital Performance team work with

223%

lift in conversions after actioning A/B testing on product pages

70%

longer average sessions experienced on sites that optimise webpage load speed to be under five seconds

43.6%

of websites are missing out on digital insights with no analytics platform installed

61%

of businesses say generating traffic and leads is their biggest marketing challenge

Get better Digital Performance results

Want to know why you aren’t getting the results you want? We’ll analyse and assess your site to find answers.

Get in touch with our team

Why choose us?

Eye-opening experience

With Zinc, you’re working with more than 15 years of marketing and website expertise. We know what to look for, and where we can find it, when it comes to your online performance.

Insights lead to action

We’ll not only provide you with the data you need, but the expert advice to turn that data into real results.

Tools of the trade

We are qualified to work with the best tools in the business, allowing us to find insights that are hidden within the build and activity on your website.

Partner Programmes

Optimising your site to get you the best results is an ongoing process. Every month, we learn something new and have the opportunity to test and measure the results. That’s why we work with our Digital Performance customers on a partnership basis. Together we test, learn, improve and repeat to bring you the best and most reliable and relevant enquiries.

By working to a retainer, your business benefits from a strategy, regular reporting and an expert team at the end of the phone whenever you need us.

Take a look at our latest work.

We’ve helped hundreds of businesses in a wide range of industries achieve exceptional results. View all work here.

The latest from our blog.

Read about our insights, project launches and success stories

The Nest’s new, modern e-commerce site

Learn More

The return of Google's URL removal tool

Learn More

The importance of UX when designing a website

Learn More

Get great content, tips and news straight to your inbox